Often, companies send emails to their prospective consumers in bulk with too high a frequency. The end result? Receiving parties begin categorizing those emails as spam and they start ending up in their junk email, as opposed to their inboxes. Over time, the open rate of your emails decreases steadily, in turn decreasing user reactions to your call-to-action within the email.

Hence, schedule carefully crafted emails and segment them in multiple groups catering to each sub-group of your target audience. Each sub-group should have its own message that addresses their position in your buying cycle, prompting them to take appropriate action. A well-crafted email campaign does not spam users’ folders with high frequency. Rather, it’s a campaign that allows natural engagement with users by presenting them with information and promotions specifically tailored to their interests and behaviors. You should also prioritize mobile-first designs, ensuring that mobile users have tailored experiences through their devices.

Finally, you do not want to fall under the illusion of falsely thinking you know best when it comes to your customers. Prioritize what your customers want to see and hear from you. Hence, it is always wise to have multiple options of emails and test them out to see which templates are the most effective.

For any business, especially those that are small and growing, consumer awareness about the company and its offerings are crucial. Research has shown that emails are the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. And 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Knights System has excelled in email marketing campaigns and directly contributed to our clients’ revenue for the last several years. Start off your campaign today and see the Knights System difference.